NBEA Library

Lesson Plan

Tuesday, May 21, 2024 NBEA

Lesson Plan: Marketing - The Power of Public Relations in Shaping Brand Image

Complies with NBEA Marketing 2023 Achievement Standard IV.1.D Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Promotion, Public Relations.

Lesson Plan

Tuesday, May 21, 2024 NBEA

Lesson Plan: Marketing - Mastering Positioning Strategies

Complies with NBEA Marketing 2023 Achievement Standard: Analyze the characteristics, motivations, and behaviors of consumers. B. Segmentation and Target markets; Level 2 Performance expectation: Describe positioning strategies used by companies.

Lesson Plan

Tuesday, May 21, 2024 NBEA

Lesson Plan: Marketing - Navigating the Maze of Marketing Laws and Regulations

Complies with NBEA Marketing 2023 Achievement Standard: Analyze the influence of external factors on marketing. III. A. Government and Legal Regulations; Level 1 Performance expectations:

Lesson Plan

Tuesday, May 21, 2024 NBEA

Lesson Plan: Marketing - The Power of Product in the Marketing Mix

Complies with NBEA Marketing 2023 Achievement Standard IV.1.A Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process

Lesson Plan

Tuesday, May 21, 2024 NBEA

Lesson Plan: Marketing - The Strategic Role of Pricing in Marketing

Complies with NBEA Marketing 2023 Achievement Standard IV.1.B Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Price.

Lesson Plan

Tuesday, May 21, 2024 NBEA

Mastering Distribution: The 'Place' in Marketing Mix

Complies with NBEA Marketing 2023 Achievement Standard IV.1.C Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Place.

Lesson Plan

Tuesday, May 21, 2024 NBEA

Lesson Plan: Marketing - Crafting Effective Advertising Campaigns

Complies with NBEA Marketing 2023 Achievement Standard IV.1.D Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Promotion, Advertising

Lesson Plan

Tuesday, May 21, 2024 NBEA

Lesson Plan: Marketing - Mastering the Art of Personal Selling

Complies with NBEA Marketing 2023 Achievement Standard IV.1.D Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Promotion, Personal Selling.

Lesson Plan

Tuesday, May 21, 2024 NBEA

Lesson Plan: Marketing - The Dynamics of Promotion in the Marketing Mix

: Complies with NBEA Marketing 2023 Achievement Standard IV.1.D Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Promotion.

On-Demand Webinar

Thursday, May 16, 2024 NBEA

Five Keys to Running a Profitable School Store

We focus on how to start and maintain a student-led entrepreneurial operation that provides goods to meet the needs of your school-based community.

Watch Now

Lesson Plan

Wednesday, April 17, 2024 NBEA

Lesson Plan: Marketing - Decoding Buying Decisions: Mind vs. Emotion

Complies with NBEA Foundations of Marketing 2023 Standard: Analyze the characteristics, motivations, and behaviors of consumers. II.A.3.6; Differentiate between rational (cognitive) and emotional (affective) buying motives

Lesson Plan